CX5 Performance Academy — Built by Experience. Designed for Results.

Built from 20+ Years of Real Customer Experience

CX5 Performance Academy was created to give home service teams the exact skills that turn frustrated callers into loyal five-star reviewers. Every lesson comes from real customer interactions — not theory.

20+

Years Experience

5★

The Standard

HVAC+

Industry Focus

What Makes CX5 Different

CX5 Performance Academy was built on 20+ years of real customer experience — from front line CSR work to call center management and corporate CX strategy.

Every lesson, every scenario, and every framework comes from real interactions — not theory. If it’s in our curriculum, it’s because it works on your very next call

Real-World Training

Every lesson comes from real customer interactions — not theory pulled from a textbook.

Industry Specific

Built specifically for home service providers — starting with HVAC where the need is greatest.

CX5 Performance Academy

Built by Experience. Designed for Results.

Most HVAC Companies Don't Lose Customers. Their Phone Calls Do.

Here’s a true story. While reaching out to HVAC businesses about a free training program, a call was answered — and before the first sentence was finished, the call was transferred to voicemail. No greeting. No listening. Mid-sentence.

That wasn’t a rude employee. That was an untrained one.

Now imagine that same person handling a frustrated homeowner whose AC stopped working on the hottest day of the year.

The average HVAC customer is worth $47,200 over their lifetime. Yet 7% of customers leave every year simply because they didn’t feel valued. Not because of price. Not because of the work. Because of what happened on the phone.

That’s not a people problem. That’s a training problem. And it’s exactly why CX5 Performance Academy exists.

  • CX5 Performance Founded (2026)

    CX5 Performance Academy was founded on one belief — that exceptional customer experiences don't happen by accident. They happen by design.

  • HVAC Pilot Program Launch (2026)

    The first HVAC companies begin training with the HEAT Method — turning difficult calls into 5-star customer experiences.

  • Full HVAC CSR Course

    The complete individual certification course for HVAC Customer Service Representatives.

  • CX5 Certified Teams — Coming Soon

    Companies completing the full team training earn the CX5 Certified Team designation — a credential they can display proudly to their customers.

What CX5 Stands For

Honesty

We tell it like it is. No overpromising. Just real training built from real experience.

Real-World Training

Every lesson comes from real customer interactions — not theory pulled from a textbook.

The 5-Star Standard

We don't settle for good enough. Every course, every framework, every tool is built to deliver 5-star results.

The Numbers Behind the Training
Customer Retention — Top Performing HVAC Companies
90%
Profit Increase from 5% Retention Improvement
95%
Revenue Growth Focusing on Customer Experience
80%
HVAC Customers Frustrated by Poor Communication
38%

Three Principles Behind Everything We Do

Unlock your business potential!

At CX5 Performance Academy, everything we build is grounded in honesty, real-world experience, and an unwavering commitment to the 5-star standard.

Get closer with our team

Meet with our executive team

Cedric Matthews

Cedric Matthews

CEO & Founder

Carmen Reyes

Carmen Reyes

CTO & Co-Founder

Angela Briggs

Angela Briggs

Chief Financial Officer

Wilmot Elledge

Wilmot Elledge

Chief Revenue Officer

Gary Hart

Gary Hart

Chief Product Officer

Lane Mcgee

Lane Mcgee

General Counsel

Alvin Eland

Alvin Eland

Head Of Business

Eda Barlow

Eda Barlow

Chief of Staff

Joining with our growing team

With us, you will have the opportunity to work professionally and grow together.

Reach Out

Brand Manager

Remote - Part Time

Director Of Brand

Hybrid - Full Time

Content Strategy

On Site - Full Time

Product Designer

On Site - Full Time

Financial Analysis

Remote - Part Time

UI/UX Designer

Hybrid - Full Time

Interface Designer

Remote - Part Time

Software Engineer

On Site - Full Time